What is SEO?
We employ various Search Engine Optimisation techniques to attain the desired results. But before we further discuss about SEO, let us put some light on the way Search Engines function.
What is the target of a popular Search Engine (like Google, Yahoo and Bing)?
The chief objective of all Search Engines is to inform, educate and satisfy the needs of the users. A user will return to a Search Engine only if he gets relevant results when he uses it.
This is evident from the fact that in the present era people prefer using popular Search Engines to find out specific information rather than digging their noses deep into the Yellow Pages.
What is the reason behind ever-altering Search Engines algorithms?
Search Engines keep improving themselves time after time. Improvisation is needed to enable the users find out relevant search results and websites get targeted traffic.
This increase the credibility of the Search Engine and users keep coming back to that Search Engine.
What is SEO and its types?
Search Engine Optimisation is a natural way of reaching at the top of Search Engine result lists. It is a cost-effective way of gaining targeted traffic.
There can be two types of SEO practices: On-Site Search Engine Optimisation and Off-Site Search Engine
Which SEO techniques are used in On-Site SEO?
On-Site Search Engine Optimization includes the following techniques:
Keyword Research, Selection and Implementation:
First step of any SEO plan is to do keyword research and find out relevant keywords to be effectively inserted in the website’s content. Proper keyword choice ensures that your site draws targeted traffic by featuring in the relevant results
Correct Source Data: It is of vital significance that all the files, Meta names and descriptions are implemented in an appropriate way..
Text and Content: Modification and revision of content should be done to place the keywords evenly in a grammatically correct manner.
Size and Content: Apart from altering the content, the size of your website and the amount of content should be magnified.
Which SEO techniques are used in Off-Site SEO?
Link Building: Establishing credible and relevant links can greatly enhance the popularity and visibility of your website on the Web. Careful link building can produces huge profits. Link building exercise can be supported by the fact that Google’s algorithm positively interprets links.
We use excellent link building tactics to produce long-term and consistent results. For guaranteed success we utilize a mixture of different Internet Marketing Methods.
Articles: Timely content addition to your website can produce unbelievable results. You can create a blog within your site and post articles on it regularly. Relevant articles are tracked by the Search Engine and it shows up your website in top results when a related search is made.